Broken authentication keeps users away
“I don’t want to remember yet another complex password. I’m not going to use apps that make logging in a challenge every time.”
“I don’t want to create and manage authentication infrastructure. I would much rather build the app I was hired to build.”
“I want app users to be engaged and have a good experience. Poor authentication fights me every step of the way.”
Passwords - /noun/
Something that has outlived its purpose.
See also: Horse carriage, Fax machine