Broken authentication keeps users away
![Icon User](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxqb1f63q68s1%2F6D5KeN4rG2Ve6w1JVs7o44%2F4b0eac0f3e1925e5da50474b26dc0d66%2FIcon_User.png&w=384&q=75)
Users
“I don’t want to remember yet another complex password. I’m not going to use apps that make logging in a challenge every time.”
![Icon Developer](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxqb1f63q68s1%2F6vmsDPTjNiijTecnJxI6W3%2F26dc9aa7c640366873e3edece6b959f9%2FIcon_Developer.png&w=384&q=75)
Developers
“I don’t want to create and manage authentication infrastructure. I would much rather build the app I was hired to build.”
![Product Owner Icon](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxqb1f63q68s1%2F3qlEikmoNyRCuiIfsnfQAf%2F14fceefaa9897266891caf80ac18486a%2FIcon_Product_Owner.png&w=640&q=75)
Product Owners
“I want app users to be engaged and have a good experience. Poor authentication fights me every step of the way.”
Passwords - /noun/
Something that has outlived its purpose.
See also: Horse carriage, Fax machine