What are magic links?
Simply put, magic links are URLs with embedded tokens that grant users one-time access to an application or website. When implemented thoughtfully, magic links can increase user adoption and drive better conversions by removing the pain that comes with password-based authentication.
How magic links help
Get more users in
Reduce onboarding friction by allowing users to log in to your app without creating new login credentials.
Reduce bots and fraud
Stop credential stuffing, brute force attempts, and bot attacks on your login pages.
One factor, two factor
Magic links easily fit into a step-up or multi-factor authentication flow.
dark background image for section
Explore other authentication methods
Social login
Enable users to log in with identity providers like Google, LinkedIn, GitHub, and others.
One-time passwords
Implement quick and easy login with one-time passwords over email and SMS.
Authenticator apps
Harden security by having users prove the possession of their devices.
dark background image for section